The results of the Intake Assessment (step 1) form the basis for the Business Review. In this second step, we elaborate the plans for the future on the basis of the NMB Framework©. We have developed this guideline especially to be able to record your mission. We also describe the Exit Profile you will be working towards. It describes the ideal version of your company at the future moment when the exit takes place. And of course we make a pragmatic plan to grow towards that.
The NMB Framework© revolves around the Mission
The Mission is central to the NMB Framework©. The Mission must be known to everyone in your organization and must be watertight. In addition, the Mission must state exactly in a maximum of two sentences what you stand for and what you want to achieve.
It is of course no coincidence that the domains surrounding the Mission are the three pillars of the No Monkey Business methodology: Proposition, Go-to-Market and Delivery.
Proposition: products / services
The Proposition, these are the products and/or services that contribute to the realization of your Mission. We sometimes see that the Proposition no longer corresponds to the Mission. A lack of focus is often a threat to growth and success.
Go-to-Market plan and strategy
If your Proposition is in place and clear, we can get started with your Go-to-Market plan and strategy. This part is completely dependent on your Proposition. If this is not completely clear, the Go-to-Market approach becomes fragmented. This can cause you to waste a lot of money.
Delivery – how do you keep your promises?
The last domain is Delivery. How is everything you promise in the Proposition and in all your marketing communications actually delivered, produced, delivered and implemented? Doing what you promise sounds simple, but is the essence of your company. Retaining customers and high customer satisfaction form the basis for further growth.
These three domains are closely linked. The order is also important. An unclear Mission can lead to a vague Proposition, making it difficult to come up with a clear Go-to-Market plan.
Sub-domains Strategy, Team and SysTech©
The main domains all have the same sub-domains:
- Strategy (what are your strategic goals?)
- Team (who are you going to achieve those goals with?)
- SysTech© (which systems and processes support this?)
The buyer's perspective
An important part of this step is the point of view of a fictitious buyer. How does a buyer view your business? What would he like to see? By putting ourselves in the shoes of a potential buyer, we can put together an Exit Profile – a description of the ideal image that your company meets at the time of the exit.
Analysis, goals and projects
Based on the results of our DeepScan© and the Exit Profile, we make a Fit/Gap analysis: in which areas does your company already score well and where is there still room for improvement? This is when we define clear and workable projects, including task lists and a schedule. This means that everyone has a clear idea of what needs to be done to achieve the optimal exit profile. The projects make it easy to work towards that profile step by step.