The full story

Martijn van der Hoeden founded his company at the age of 18 and managed to turn it into an international enterprise. But sitting still is not an option:

“I started a new company because I can't do nothing. I like doing business too much.”

Want to watch the entire interview? That is possible, click on the video below. Duration of this conversation is 30 minutes, this is the whole story; personal and transparent over a journey of 25 years.

Full Interview | Martijn van der Hoeden with ABN AMRO MeesPierson

The following topics are covered:

  • The start of Assistance Software
  • Growth and International Ambitions
  • Sales of Assistance Software
  • What do you do after such a sale?
  • And how does Martijn help other entrepreneurs now

The summary

If you want to view the summary of only 6 minutes, you can do that too. Then click on the video below.

Short version | Martijn van der Hoeden with ABN AMRO MeesPierson