Bas is Managing Director at Appronto. Bas explains how the sale of the company went and what the lessons are from this adventure.

“We know ourselves that with Appronto we really stand in the market as a quality label. We have very good references and growth is good. And so we actually had parties that approached us all the time to invest or to step into it. I have had conversations with a few parties left and right, but we never had anything like this we are going to do now. We eventually came to the conclusion: in such a market it is ultimately eat or be eaten.”