Martijn van der Hoeden sold his company Assistance Software to Unit4 in 2017. Since then he has been helping entrepreneurs with No Monkey Business to map out and execute an exit strategy. His own experience comes in handy here.

The appointment is on the 18th floor of the ADAM Tower on the IJoever of Amsterdam North. In the hip business lounge, Martijn van der Hoeden is staring intently at his laptop. White shirt, a business blue suit with a friendly face above it. Here is a successful entrepreneur who, in 2017, sold the Assistance Software he founded to Unit4 for a 'nice amount' after twenty-five years.