Webinar by Martijn van der Hoeden

Every last Tuesday of the month, Martijn will host the Webinar “Building a Tech Company for a Dream Exit”. If you have started or are expanding a Tech company, you obviously don't think about an exit and that is very understandable. But this is necessary, you have to think ahead.

Building a Tech company is great but what is your strategy? Will you want to keep your business forever? Never anything else again? And because nothing is forever in life, you better anticipate this now.

Impact of COVID-19

The impact of unforeseen circumstances is also discussed, such as currently COVID-19. What is the impact on the M&A market and on the Tech Industry? Analysis of the market, figures and facts are discussed. Also see: https://www.nomonkeybusiness.eu/covid-19/

In our webinar we will talk about:

  • My Journey in Building & Selling Assistance Software
  • Impact of COVID-19 on the Tech Industry
  • Figures and Facts of the Acquisitions (SMEs in the Netherlands)
  • Do's and Don'ts for a Dream Exit (15-20 x EBIDTA)
  • Interactive Session (Q&A)

In this Webinar you will learn more about how to maximize the value of your business, the Do's and Don'ts and how buyers will look at your business. I look forward to meeting you and sharing my experience with you.


About Martijn van der Hoeden

Martijn started his company in 1990, Assistance Software when he was 18 years old. In the last two decades, he expanded his company from a small Dutch software developer to an International Microsoft ISV with more than 250 resellers in over 25 countries and 35,000+ users. Its flagship product, the PSA Suite was selected in 2016 by SPI Research as the most used CRM embedded PSA solution and second overall.

The PSA Suite is built on the powerful Microsoft Dynamics 365 platform and provides a complete solution, from Funnel to Cash. Early 2017 Assistance Software was sold to Unit4, and the PSA Suite found a great home with Unit4. After one year, May 2018, Martijn left Unit4. Martijn has been instrumental in completing the merger of the two organizations and strengthening the Unit4's partnership with Microsoft.

June 2018, Martijn founded his new company No Monkey Business to help other Tech Entrepreneurs with their Dream Exit.